In this article, I`ve compiled 8 reasons why food trucks fail, as well as some tips to avoid these mistakes for those looking to start their own mobile catering business. The main reason trucks break down is operating costs. Food costs, labor costs are the hardest to control, but insurance, storage, maintenance, etc. can also hurt your bottom line very quickly! Many food trucks fail simply because they don`t advertise themselves enough. Social media is a powerful tool that could attract many customers. If the places where they are often located are not filled with people, it can be difficult to earn a sufficient amount of money. Trucks have to advertise themselves and tell people, „Hey, we`re here! Come and find us! If you don`t say anything, many people may not even know your truck exists! Starting a business takes talent, hard work, and a bit of luck. According to Investopedia, 20% of new businesses fail within the first two years of opening. This figure rises to 45% in the first five years and 65% in the first decade. Long cooking times are reason number 4. The appeal of a food truck is that the customer can quickly get quality food without having to wait to sit down, wait to get their drinks, wait to take the order, wait to get your food, eat, wait for the bill and then pay taxes and a 15% tip.
Most of this process can be avoided by going to a food truck, but if the truck drives 15-25 minutes of ticket time, people will remember this bad experience and not come back. Some mistakes made by food trucks are choosing a product that does not have a high demand; is unknown to the general public or profit margins on basic ingredients are too low. Immediately upon completion of the business planning process, subsequent implementation steps should be planned. The business planning process can drag on and cause burnout. Unfortunately, in most cases, if you don`t take immediate action and set follow-up deadlines, your business will never gain popularity. The main problem I see in the food truck community as a whole is the lack of a good product. The food must be good. Many food truck owners have little or no experience in food service or hospitality. This plays a role in the failure rate. The product is not good enough.
„First and foremost, many mobile kitchen owners worry about getting a good deal with a food truck, as they should be. They are also likely to think about their recipes, menus, business plans, where they will actually start a business (the location), as well as permits and regulations. All of this is very, very important when it comes to success in the breakfast truck industry. You can`t run your business without a truck and food, and a food truck business owner would be lost without a business plan. „There are countless reasons why someone would want to get into the food truck industry. Unfortunately, there are just as many reasons why food truck companies fail. If you do the first good (presentation), customers will come to look at your menu. 1. The process we have to go through with the Ministry of Health and its inconsistencies hamper our ability to focus on other areas. 2. Most food truck owners work 70 hours + weeks of work.
It`s very exhausting and stressful. 3. Many new business owners don`t have the patience to create consistent customer tracking. In our experience, many fail due to a lack of knowledge about the restaurant industry, ammunition, laws, and the food truck industry itself. „Do your homework” While some people opt for a cheap food truck, and we strongly recommend that you do not follow these slippery tracks, there are many people who take the smart route, the high-end road. Maybe you want to get into this beautiful industry because you`ve always wanted to be a chef, or because you`ve always wanted to own your own business, or because you see this industry as a great business opportunity, or because you think the food truck industry will lead you to open a sit-down restaurant. Or anything above and in between. Set a time limit of 2-3 years so that you can evaluate the results more accurately. It could also be worth another source of income while starting as a bridge while starting grocery shopping. Juan Miron of MIHO Sun Gastrotruck in San Diego, California To open and operate a successful food truck, it`s important to know exactly where and how every dollar is spent. Food trucks can fail due to poor inventory management or underestimated costs.
There are many reasons why a particular business will fail, and food trucks all share the same reasons. I don`t really know why some food trucks have failed, I`ve never asked for any. „New food truck owners are probably concerned about a lot of different things when trying to get their foot in the food truck industry. It`s only natural. As a result, some important ingredients tend to stay under the radar. Here`s the deal, and it`s very important to take these words to heart: If you want to succeed as a food truck owner, not only do you have to be a magician in the kitchen (food is your No. 1 product, after all), but you also need to know how to run a business, and that`s the part. in which so many people are neglected. The food truck industry can change quickly and it is possible that your existing business plan will need to be changed in just one month. Don`t get so attached to your concept that you don`t see any change in your market or the industry as a whole. Food truck vendors should regularly review your business plan to see if there have been any changes in the industry. If so, you need to reassess your strategy and consider the necessary changes.
Just like a bad opening, bad service will quickly kill your business. If your vision is not executed properly, damage to your current and future customers is inevitable. Most food truck owners lack formal training, procedures and operational processes. Learn from an experienced owner or hire a consultant for expert advice. Indeed, if you have a product that no one wants, sales are lacking and the long-term viability of the company is not sustainable. I think it`s pretty simple. It`s the old rule: „The company that knows its customer wins!” So apply it to everything you do. In this case, we sell food, mobile. Where do they work, buy, etc.
Even a pure cash transaction is not customer-friendly. Everyone uses a debit card. And last but not least, know your competitors! So many reasons. Seems to be a new one around every corner. In no particular order, I would say that lack of adequate start-up capital, difficulty recruiting/retaining staff, and crappy food are the main reasons. If you want to succeed as a mobile restaurant owner, you need to know what it takes to succeed in the industry. Yes, you`ll adapt and learn a lot at work, especially if it`s your first business, but you`ll need to do your homework before you even think about buying a mobile kitchen. You need to know what you`re getting into. Most businesses on wheels need time to measure their busiest locations, busiest hours of day, and most popular menu items to store and prepare the right amount of inventory to avoid overspending or lack of service. Some food truck operators forget to consider the limitations of a truck kitchen, which can be a catastrophic mistake. When you`re running an inherently nomadic restaurant, it`s almost impossible to predict exact business models.
One of the biggest obstacles to running a food truck is something that can`t be controlled – the weather. Extremely cold or hot temperatures, snow and rain can seriously affect sales for the day or even the week. A savvy owner of a food truck or food cart knows that it`s all about the customer, not their personal tastes and opinions. Don`t be self-controlled. Be open to opinions other than your own. Without vision, a food truck is like a ship without a rudder and threatens to drift aimlessly. With time and with a lot of research, you can prepare, but don`t get into this industry just because you want to cook food. Let that be your starting point, and then figure out how to run a business.
Wayback Burgers is a leader in the Better Burger industry, making it a proven investment for experienced and new entrepreneurs looking to enter the burger catering industry. One of the biggest draws of the brand for new franchisees is that it`s an affordable, well-established quick and casual alternative to other restaurant chains. Wayback Burgers combines the efficiency of fast food with the quality and service of a casual restaurant, making it the perfect choice for customers and franchisees. Running a successful food truck is difficult, but not impossible. If you`re wondering why food trucks fail, you`re well on your way to running a profitable business. Here are the four most common ways food truck owners fail and how you can fix them. Market research is the basis for success in any business and choosing the wrong product can make or break new startups. If you`ve ever thought about opening a restaurant via a food truck, you`re probably looking for a concept that not only brings a return on investment, but also offers your customers a unique and special experience. A food truck may seem like a good idea at first, but with all the hidden and unexpected costs and unpredictability, why not consider a low-cost franchise with a proven model to lead you to success? Most food truck failures are due to poor strategy implementation rather than the start-up process. Setting unrealistic expectations, including measurable initiatives, is one of the main causes of food truck failure. The other most common reasons for food truck failure are: lack of discipline and planning, inability to adapt to market changes, lack of understanding, and lack of company-wide buy-in. In my opinion, one of the reasons food trucks fail is that they don`t specialize.